To my mind, the real interest in the release of Tank Johnson by the Chicago Bears lies in what it says about the power of bloggers and the so-called “New Media”: blogs give unprecedented voice to the fan; but they aren’t necessarily representative of fans in general, and as such show us that in some very important ways the so-called “New Media” may not quite so unassailably hold the moral high ground in relation to the much, and justly, despised “Mainstream Media” or MSM.
Unlike most of the people I at least expect to read this blog, I enjoy certain sports. I like baseball and football. I also enjoy combatives such as boxing and martial arts. I suspect some of my hoplophilic fans might feel a little more sympathy with the latter, although of course as broadcast they don’t actually employ weapons.
But this piece isn’t really about sports. It concerns a sport which, as said, I enjoy, football. But it doesn’t deal with it as a sport per se; rather as a business. And even more, the effects the Internet community, particularly bloggers, may have upon that multi-billion dollar business.
Here’re the basics: the NFL and its new commissioner, Roger Goodell, have gone on a tear about players’ off-field behavior. Bears player Tank Johnson has been under a major cloud for several arrests, including for firearms possession. Obviously I don’t endorse anti-gun laws; but again, that’s not the point here. And anyway Johnson has repeatedly run afoul of the law in the last year or so.
I’m not an apologist for corporations for reasons I’ll undoubtedly bore you with at some later point. What I do accept is that professional major league football - the NFL - is a business. The Chicago Bears are a business. As such they have the right to protect their product.
I don’t approve of corporate attempts to interfere in their employees’ private lives. I do accept that getting in the headlines and getting yourself prominently featured on Sportscenter for being busted takes your behavior out of the realm of “private.”
After Johnson’s latest arrest for DUI (and again, I’m not dealing here with whether that’s a victimless crime or not) the Bears released him - which is to say, fired him.
From a standing start I’m willing to say that’s justified. He’s an extremely well-paid employee whose job entails being a public face for the product - Bears football, NFL football. He’s made both the league and the team look like schmucks. He’s manifestly impaired the saleability of their product. So it seems justified to me that they gave him the boot.
What I find more interesting is what all this might say about the power of the so-called New Media: the Internet, including blogs.
Both “major” sports I’m interested in, baseball and football, are on morality kicks. Baseball is undergoing Congressional investigation over steroid use - which is of course utterly ridiculous, even from a statist standpoint. (My own perspective is that if the politicians are busy posturing and woofing over something about baseball, they’re not infringing our liberties at large or endorsing any new disastrous foreign policy initiatives, such as wars. However, I’m forced to admit that no matter how much of this extracurricular nonsense they engage in, they still have plenty of time to work authentic mischief that harms us all.) Football is, as mentioned, flying up in the air about players getting arrested. And it’s not always for victimless crimes: Carolina Panthers player Rae Carruth was convicted several years ago for hiring his pregnant girlfriend killed. While that incident is ancient history by contemporary standards it did a great deal to start the league feeling nervous about its players more lurid legal misadventures.
It seems to me that the baseball steroids issue is driven primarily by the MSM. I don’t actually see or hear a lot of fan interest. What I do see and hear is ESPN, in particularly, relentlessly trying to convince us that we care.
Maybe I don’t get out enough. OK: I definitely don’t get out enough. But that probably has nothing to do with blogging, except inasmuch as I do it instead of going out, and little to do with baseball (other than I’ve yet to go to a game by Albuquerque’s “new” AAA team, after several years.)
Anyway, I have seen a lot of fan response to the NFL’s off-field conduct issues - on sports blogs. And I can’t help feeling that’s contributed to the league’s taking action. They’ve started paying attention, especially when massive negative publicity is involved. I don’t know that blogs played a huge role. It just seems a smart bet that they did - since they do give fans a public voice which they haven’t had before.
What I don’t know is that the blogs are representative of fan opinion. Do fans really care about Pac-Man Jones’ lurid (alleged) exploits in a Las Vegas strip club? Beats me.
But the blogs were all over that story, and many others of similar ilk.
Why should blogs reflect fan opinion? (Granting that their comment sections reflect the opinions of that segment of fans who feel moved to write comments to blogs.) Where’s the incentive?
Blogs, let’s face it, respond to the same pressures that drive the, gasp, MSM.
The MSM sell (remember: media is plural!) viewers, basically. Or readers. They harvest as many of them as they can (maybe I should retitle this entry “Harvester of Eyes,” in line with my usual obsession about referring to rock songs) and sell them to advertisers. The more eyes, the more income.
Bloggers sell page views. Is there a fundamental difference? Whether they actually have advertisers, or are just doing the blog for self-promotion (ahem) or even sheer self-gratification - how does that differ in reality?
So the blogs (I hate the awful clunky neologism blogosphere, and intend never to use it again, and will also now go and wash my hands, with soap) will tend to follow the classic MSM dictum: if it bleeds, it leads. What the blogs and the MSM really use to harvest eyes is entertainment - regardless of the disingenuous posturings to the contrary by “news” people, and even more ludicrously, by many sports figures, that’s what the media offer. And the lurid, the sensational - these things draw eyes like flies.
Now get that visual out of your head. I dare you.
One feature of entertainment the blogs make abundant use of that the MSM mostly stay away from is mockery. (Although Jon Stewart and Stephen Colbert are exceptions.) The off-field antics of NFL players provide irresistible targets for cruel humor. Some of it’s pretty damn funny. The mockery also generate tons of comments - reader participation - which leads to more page views …. more eyes.
I have many reservations about and objections to the mainstream media. Now we see an alternative, the Web-based media, showing real muscle. While I think in many ways that’s a good thing, let’s keep in mind that the online media are no panacea.